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The Challenges of Making a Global Business Local

Recent years have seen global and multi-national brands and companies realize the value of adopting a localized marketing strategy—but going from global to local can be tricky.

Local vs. National SEO: What Strategy is Best for Your Business?

These days, everyone is going local. People want to deal with companies that are located in their respective geographic regions, giving rise to local SEO’s exploding popularity. Depending on your company’s goals, you may find that adopting a local SEO strategy is more appropriate.  

Businesses Suing Reviewers: What Does This Mean for Reputation Management?

There have been several reports on restaurants and hotels suing reviewers for writing bad reviews. Should this be allowed? What happened in these cases and is it actually better to take action?