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Holiday shopping doesn’t end with Black Friday…

Hit your targets and get more shoppers this holiday season by building your O2O (Online to Offline) funnel. Black Friday may be over, but plenty of holiday shopping dollars are still in purses and wallets. A whopping 26.3% of men leave their gift buying until the third week of December. So, with that in mind, let’s(…)

Get found this Holiday Season

Get found this Holiday Season

O2O (Online to Offline) conversions will drive close to half a trillion dollars in sales over the holiday season. That’s a pretty big present waiting under the tree for smart retailers. The key to unwrapping those gifts this season is getting found online. Here’s our guide to unlocking the power of findability…  

My Business Signals: Local Search Factors Decoded! Part 2

My Business Signals: Local Search Factors Decoded! Part 2

KEY TAKEAWAYS Google My Business (GMB) has disproportionate amount of influence (20%) in your local business’ rank in hte Pack/Carousel It’s all in the details when it comes to local search Follow the convenient GMB checklist to be on your way Google My Business Checklist ☐ Claim your Google My Business page either through individual(…)

How are you managing your reviews?

  Customer reviews: all brands get them; all brands need them. But some brands may be more prepared to deal with them than others. Managing your reviews comes down to two things: having a sound review management strategy, and having a simple response plan At SweetIQ we’ve been studying how brand’s and SMB’s can tackle reviews, and using(…)

Local Search Factors: Decoded! Part 1

How many times in the past week did you use your mobile phone to find a local business? Why did Joe’s Baber Shop show up before Jake’s Barber Shop (a lot of guys in my office got haircuts this week)? David Mihm, one of the Web’s definitive local SEO experts, has been trying to figure(…)

Chicken Little scared of Pigeon bringing down the sky

Chicken Little scared of Pigeon bringing down the sky

Remember when Penguin destroyed our entire industry?  No? What about when Panda rendered all SEO moot? You don’t remember that either? That’s cause it never happened. But had you bought into the hype at the time you would have lost plenty of sleep fretting over earthquakes that never came. Why is the SEO community so(…)