These days, everyone is going local. People want to deal with companies that are located in their respective geographic regions, giving rise to local SEO’s exploding popularity. Depending on your company’s goals, you may find that adopting a local SEO strategy is more appropriate.
Traditional Internet marketing strategies are no longer adequate—mobile strategies are the future of online retail.
To determine your business’ key performance indicators (KPIs) with respect to search engine optimization, you must first clearly define your goals.
The Back to School season has traditionally been a significant revenue generator for retailers. But that trend seems to be changing, and the rebounding economy seems to be playing a role.
There have been several reports on restaurants and hotels suing reviewers for writing bad reviews. Should this be allowed? What happened in these cases and is it actually better to take action?
Several companies have been penalized by Google for having unnatural links, some have complained that Google has been over-enforcing rules outlined in the WebMaster Guidelines.
Consumers are using internet searches more and more to decide where to spend their money. Investing time into finding out how and why consumers search is more important to marketers and retailers than ever before.
As Foursquare moves to compete in the local search space, how does it differentiate from other local search sites like Yelp?
The Union Street Guest House in New York has found its Yelp rating fell dramatically after it tried to fine guests for bad reviews
Here are some really common errors that should be fixed by any site. These are errors that sites make that are basic but are easy to fix.