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SweetIQ Co-Founder Michael Mire speaking at SMX West

SweetIQ co-founder and CRO Michael Mire will be presenting at SMX West on March 2, 2015 as part of the Local Search Advantage series. Michael will give attendees some straight-forward advice for shaping their online to offline conversion funnel, specifically how they can increase opportunities to turn local searches into in-store sales, and how they can monitor(…)

Track offline in-store conversions with… BEACONS!

Track offline in-store conversions with… BEACONS!

To master your online to offline conversion the last step in measuring that conversion is BEACONS! What are these beacon things, anyway? In sum, they are small battery powered devices that can communicate by Bluetooth with smartphones and other mobile devices. How does this relate to online to offline (O2O) conversion? In essence, with the power(…)

How Will Tech Disrupt Retail in 2015?

What’s in store for retailers in 2015? SweetIQ’s Co-Founder and CEO Mohannad El-Barachi weighs in on the 2015 predictions with his expertise. According to him,this year’s retail tech will be defined by Online-to-Offline (O2O) experiences for the consumer, omni-channel retail, and improving the in-store customer experience. Click here for the full article and to discuss your(…)

How not to do review management

First rule of the modern world: don’t mess with the internet. Most of you will have probably heard the story of Jarrid Tansey, the pizza delivery driver from Westport, Massachusetts who was ridiculed in a YouTube video by some customers who thought it was OK to get him to drive back to their office so(…)

External Location Signals: Local Search Factors Decoded! Part 3

We are going to continue our adventures into the 2014 Local Search Ranking Factors (links to Part 1 and Part 2). This week: external location factors! That means understanding the influence of online directories (a.k.a. iYPs for internet yellow pages) and citations (not the scientific ones, but local citations). KEY TAKEAWAYS Citation = NAP (Name(…)

Target Canada shutting its doors

Well that didn’t last long. Early this morning, Target Canada announced they would be closing all of their 133 stores across the country.  The first of which only opened in the spring of 2013. This is a catastrophic, across-the-board failure, with multiple, tangled roots – distribution and stocking never seemed to get straightened out, out-of-whack pricing scared(…)