Securing those coveted backlinks can be tricky, as Google doesn’t view all methods equally.
Recent years have seen global and multi-national brands and companies realize the value of adopting a localized marketing strategy—but going from global to local can be tricky.
With modern technology, much of a company’s marketing duties can be automated. But just because something can be done does not mean it should be done. Here we will take a look at the various facets of marketing automation.
The popularity of online reviews has added an important dimension to the web. But what about fake reviews? Here we will look at how to spot fake customer reviews and ways to handle them.
These days, everyone is going local. People want to deal with companies that are located in their respective geographic regions, giving rise to local SEO’s exploding popularity. Depending on your company’s goals, you may find that adopting a local SEO strategy is more appropriate.
Traditional Internet marketing strategies are no longer adequate—mobile strategies are the future of online retail.
To determine your business’ key performance indicators (KPIs) with respect to search engine optimization, you must first clearly define your goals.
The Back to School season has traditionally been a significant revenue generator for retailers. But that trend seems to be changing, and the rebounding economy seems to be playing a role.
There have been several reports on restaurants and hotels suing reviewers for writing bad reviews. Should this be allowed? What happened in these cases and is it actually better to take action?
Several companies have been penalized by Google for having unnatural links, some have complained that Google has been over-enforcing rules outlined in the WebMaster Guidelines.