Stirring up a little controversy may temporarily increase your brand’s visibility, but how can it affect your business in the long term?
Like so many of Google’s signature apps and programs, My Maps has recently undergone significant updates–presenting clear opportunities for the savvy marketer who knows how to leverage them.
Savvy business owners and marketers would be wise to learn how to use Google+ effectively.
Straightforward advice for local businesses from Danny Sullivan.
Apple recently announced its first wearable product, the Apple Watch. This nifty piece of technology is not the first mobile-connected wearable to hit the market, but it has the potential to be the most disruptive.
Back in late July, Google updated its algorithm for local search, which is likely to result in some rather substantial changes for businesses on the local level. The update, “codenamed” Pigeon, is not as rife with penalties as its Penguin and Panda predecessors. Those updates became notorious for their tendency to issue penalties to webmasters(…)
At Search Marketing Expo East 2014—taking place yesterday and today at New York City’s Jacob K. Javitz Center—Search Engine Land Founding Editor Danny Sullivan participated in a wide-ranging question-and-answer session with industry leaders and representatives, touching upon a diversity of issues—including Google’s controversial moves, his own history in SEO, and the significance of personalizing(…)
sweetiQ is exhibiting at SMX East (New York) from Monday September 29th to Wednesday October 1st. We’d like to see you there! We know time is money – and sweetiQ wants to give you back some of both. Get up to $1000 off your first sweetiQ local marketing campaign and see for yourself how we save real(…)
Getting indexed by Google is the name of the game in SEO. And, as with so many areas of marketing, the faster results can be seen, the better. Here we will take a look at realistic constraints which influence how long it will take you to index for local search.
sweetiQ & BIA Kelsey have partnered on a white paper focused on strategies your business can implement on-line to drive traffic were it counts: your brick and mortar locations. Check out their blog or read below for a teaser of what’s to come: Executive Summary Over the past decade, online and mobile media have(…)