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Reputation Management

On our Radar: Yelp Politics, Zagat and Livestar Launch

As ubiquitous as mobile, local search has become, it’s a rare treat to see it on the front pages. Then again, it isn’t every day that a local pizza shop owner gets nationwide visibility from an old fashioned presidential campaign stop. Whatever the politics, Big Apple Pizza owner Scott Van Duzer’s hoisting bear hug of(…)

On our Radar: More Google+ Danger, Mobile-Local Figures, and Foursquare Meets TomTom

There’s been a lot of news surfacing on the local scene. With key executives switching companies and constant local updates, local search is becoming a rapid field of changing information. The best way to stay in the loop and feel comfortable with local search marketing is to keep up to date with what’s going on.(…)

Translating Zagat Reviews Into the Traditional 5-star System

How do you rate your favorite places? What kind of ratings gives you the most information when you’re looking up a venue? Is it the the star rating scale? How about the movie critic thumbs-up? Or this new adopted system by Google+ ? In September of last year Google officially acquired Zagat and integrated it(…)

On our Radar this Week: Handy Resources for Local Businesses

This week we want to highlight three great finds in the Local Search biosphere. The Local Business Reviews Ecosystem There is a sort of brotherhood in local search. So many Internet Yellow Pages share reviews with other sites. The ecosystem that Phil from Local Visibility System mapped out for major US sites is a handy(…)